Since the ‘Make in India’ has been brought up by the Government, many companies across the globe have come forward to Make in India. US Tech giant Apple Inc, which was in talks since long time to start making in India, is all set up for making their first iPhone model in India.
There was news that Apple may start manufacturing the iPhone in the first half of this year from a supplier facility near Bengaluru. According to The ET reports, earlier on Friday Apple planned to initially assemble 300,000 to 400,000 iPhone SE handsets in India. And the company is planning to reduce the price for these variants in India.
Apple’s move to start manufacturing in India comes at a time when its sales in China, the company’s second-biggest market, are slowing and it comes at a time as it seeks to boost its share in the world’s fastest growing major mobile market in the world, India – which is likely to overtake the US, as per a report by market research firm IDC.
On one hand, if they continue making phones in India, Apple needs to think on the price they set for the upcoming iPhone models. Indian mobile market is largely dominated by Samsung and other Chinese firms such as Xiaomi, Oppo and Vivo where most of phones sold are priced below 15,000 rupees ($225). Where as Apple’s entry level iPhone SE model sells from 28,433 rupees ($424).